A Search into Organic Food


Organic Food Pricing
February 16, 2008, 9:37 pm
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The price of organic food is an issue of debate.

The popularity of sales of organic food has been increasing. Given that, it should be assumed that the rice of organic food would go down. However, that may not be the case.

In the U.S., at least, it is usually cheaper to buy unhealthy food, then to buy environmentally-conscious, fresh food.  A study by researchers at the University of California- Davis reported that shoppers who consistently choose healthy foods spend about 20% more on groceries. Anyone who has ever shopped at a place like Whole Foods can attribute to this fact. I believe this is a big problem. In the U.S., and all over the world, we are in the midst of a health epidemic. The problem is that we are not healthy, and bluntly- are TOO FAT. Many people cannot afford luxuries of life, and while food is a necessity, the type of food consumed is not. Healthy food, and organic food should be accessible by all. Hopefully the continued mainstreaming of organic food will lower the prices.

If you want any tips for how to better afford organic and healthy food, go here.



Organic Style Magazine is back!
February 11, 2008, 12:16 am
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Organic Style, a magazine that focused on sustainable living published it’s last issue in 2005, after only four years in print. The magazine was a mix between eco-living, healthy eating, and style.

Rodale, the original publisher sold the magazine to Prolman, the founder and CEO of Organic Bouquet Inc. The magazine has just been relaunched- solely online. The new publication is said to focus on living, gardening and travel tips, and will not feature ads until the second issue. The new online magazine will maintain an environmentally-friendly, organic perspective. The online format eliminates the need for paper, which is in accordance with the magazine’s values.

To read to new issue, or to subscribe, go here.

Also, as a side note- the new owners of Organic Style are the owners of Organic Bouquet, which offer environmentally friendly flowers and gifts. So if you’re going to buy flowers for Valentine’s Day, you might want to look there.



Coca-Cola begins acquisition of Honest Tea
February 7, 2008, 4:12 pm
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Coca-Cola has recently gained a 40% share of Honest Tea Inc. for $43 million dollars. After three years, Coke will have the right to purchase the company.

Honest Tea sells USDA certified organic bottled teas. The company has had a history of social responsibility and many of the teas have been linked to particular causes or non-profits (such as the Crow Indians and City Year), with a percentage of sales being donated. Sales of Honest Tea in 2007 were $23 million.

Honest Tea currently has limited distribution and is mostly in organic grocery stores. Coca-Cola will seek to expand Honest Tea’s distribution and make it more main stream- selling it in restaurants and in more grocery store chains.

With sales of soda and other sugary beverages declining due to health concerns, it is no surprise that Coke has decided to buy a major part of Honest Tea. Coca-cola purchased Glaceau (the makers of Vitamin Water) in 2007, and  owns brands such as Odwalla,  Minute Maid, and many others.

Personally, I feel very disappointed about this. I wish there was a readily available company that was selling accessible organic Ready to Drink Teas.  I always felt good when drank Honest Tea, and now I don’t think that will be the case. What was once a small company started out of Maryland will shortly become another name of Coca-Cola’s brand list. I was also disappointed when Coke bought Glaceau, another brand that I really liked. I feel that small brands are just getting gobbled up by the major players (namely: Pepsi Co, Coca-Cola, and Nestle.). I wish I knew how this worked, because oh how I am disappointed in them. Honest Tea’s creators see this as an opportunity to distribute the tea further, to more people. I’m not sure if I see it the same way. Maybe I’m just becoming disillusioned. That is just my opinion.

(to see the opinion of the creators of Honest Tea, view the Honest Tea blog and website for more information)



Organic Fast Food
February 5, 2008, 3:44 pm
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So apparently we will be seeing organic fast food restaurants in the U.S. shortly. Health Food Hut is set to open three locations in Florida and Los Vegas by April 1, 2008. The idea behind Health Food Hut is to offer food that is not only healthy, but also natural or organic “when available.” The website also mentions that they will be getting food “directly from the farmers, ranchers, and manufacturers of our produce, meat, seafood and other supplies.  Health Food Hut will have casual dining, drive through, and even plans to offer home delivery and online sales.

While it is currently in the beginning stages, Health Food Hut could potentially change the way we eat on the go, and offer affordable organics. I guess we’ll just have to wait and see (unless you live in the Florida neighborhood or Las Vegas)



Competition
February 4, 2008, 3:19 pm
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One thing that I find interesting is the battle between “big business” and little business. Organic food is something that previously was not very popular with the main stream culture. If you decided to buy organic, you were likely to go to a small, local grocery store or perhaps a farmers market even. Maybe you were also interested in supporting small business and a sustainable environment.

What I find interesting is that now organic food is being offered in large supermarkets and big box stores such as Walmart and Target. Besides the few disputed cases, let us assume that the organic food sold at those stores is grown in a way that deserves the label organic. And due to the scale of these stores, the prices can be lower than those at your local organic food store. So what’s a person to do?

I think it is often difficult to make purchases with a conscious mind while we assume that they are inconsequential. Who we buy are products from does matter. The money we give to people will help them grow. If we don’t want that particular company or person to get bigger, we shouldn’t support them.

I am not meaning to indoctrinate anyone. If you know me, you would know that I am a consumer. However, it is important to reflect upon our values and what we want to see for the future. If we want to only see megastores, then we can keep shopping at Walmart. If we want to see a lot of divers small businesses, then we need to support them now. Just a thought.