The organic food industry is quickly growing. One source sites that in 2004, US organic sales totaled $23 billion. In 2005, the figure had already jumped to $40 billion. The growth in the organic food industry is undeniable. With this growth there have been some interesting issues.
Some are worried that the increased demand on organic farms will lead to lower quality products. Now that Walmart has added organic food offerings, other farmers feel that they might not be able to compete.
Additionally, there have recently been lawsuits over whether certain products being sold as organic really follow the organic standards. This comes as quite a surprise considering usually organic foods are sold at a price premium. The milk supplier in question, Aurora Organic, supplies milk to supermarkets such as Safeway, Target and Walmart- who then sell the milk under their own brands. Questions over the “organicness” or organic food could be detrimental to the organic food industry as a whole: which encompasses farmers, suppliers, grocery stores, and all the people who seek organic food and hope to see the industry grow.
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