In the capitalist world, companies buy and sell one another. Ultimately, there is quite a small number of corporations that own the vast majority of any given industry. Interestingly enough, the organic food industry is no different.
I have already talked about the rising popularity of organic food. Some people buy these products because they are concerned with their own bodies, and how food is effecting them. Others are concerned with supporting sustainable and earth-friendly practices. These individuals may be in for a shock.
One common brand that I love and frequently purchase at the grocery store is Boca. I liked the brand because I was a herbivore living with omnivores. Boca was a way for me to eat “normal” food that gave me good nutrition. But- Boca was bought by Kraft foods in 2000. Kraft Foods is cited as being the U.S.’s largest food and beverage company. And, just a tidbit, Kraft is owned by the larger and, perhaps less favored, Philip Morris Company (which was renamed Altria Group).
The reason why this bothers me, and could potentially bother you, is that the companies that are really selling us our products are not always represented. It is important to realize what your money is supporting.
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The Organic Market world wide is about $20 billion and growing at a staggering pace of 20% per annum. Demand will outstrip supply soon enough. There are many Certified Organic Farmers and Processors listed on our Organic website who are small and need encouragement. We have about 4,000 listed.http://www.organicassistant.com/organisations/search_producers_results.php
Comment by organicassistant January 21, 2008 @ 12:16 pmKraft Foods was spun off March of 2007 and is no longer owned by Phillip Morris (Altria Group). Kraft is aware of the perception the relationship has brought on in the past and has made a concious decision to irradicate it.
Comment by The Truth January 21, 2008 @ 2:37 pmThank both of you for the information.
Comment by organiclauren January 21, 2008 @ 2:47 pmSpecifically about Kraft.
What a positive change for Kraft. Well done.
Comment by joaquin January 29, 2008 @ 7:30 pm