Hacker Safe
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January 22, 2008, 3:30 am
Filed under: Uncategorized
Filed under: Uncategorized
Just a quick little tidbit, based upon this finding.
I guess I never imagined that presenting a “Hacker Safe” icon on a website would increase sales. I guess it worked quite well for Homegrown Naturals, Inc (Annie’s Natural, Fantastic foods…). It is very important to make sure that you are purchasing products online from a safe, reliable source. My only idea would be that organic food is seen as less reputable and more unstable? Either way, Homegrown Naturals did not actually alter their site at all, they merely were certified hacker proof. Just that simple measure raised the conversion rate by 7.53%
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